Tuesday, August 16, 2016

*NEWS* Big Screen Beckons for Mattel Creations

Barbie and that family of characters are definitely our number one focus. As a character, she has undergone such evolution in the last couple of years, both in the content and product as well as the public zeitgeist.

Elsewhere, American Girl is another priority. We are launching Wellie Wishers, a new 2D animated series next month. That will launch on Amazon with a related product and doll line following. It’s the first time American Girl has had a sub-brand of characters and we are looking at a lot of additional content in partnership with Amazon for American Girl, including a number of specials and movies in the live action space.

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