Wednesday, July 1, 2015
*NEWS* American Girl is Here to Stay - Palacio de Hierro, Mexico City
American Girl in Palacio de Hierro Interlomas and Perisur
"We are delighted by the partnership with El Palacio de Hierro to bring the concept of the American Girl Store girls in Mexico," said Jean McKenzie, president of American Girl.
Finally, after a long wait American Girl, a subsidiary of Mattel, Inc. confirmed the dates of it's arrival in Mexico. Opening for the first time American Girl in El Palacio de Hierro, with luxury department stores in Mexico.
Ernesto Izquierdo, Commercial Director of El Palacio de Hierro, said, "We are happy to have a brand like American Girl in El Palacio de Hierro. It is an honor to our market reach through this incredible brand. We are confident that we will manage to have a great impact where we will be promoting values in girls in a fun way. "
The boutiques will be within El Palacio de Hierro and Perisur Interlomas beginning July 4, 2015, and offer a careful selection of dolls from current collections Girl of the Year and Truly Me.
The new boutiques will also sell American Girl books, the film Girl of the Year 2015 and the magazine American Girl®, all available in Spanish.
American Girl also offers various recreational activities ranging from new accessories, pampering your doll with a new hairstyle at the beauty salon, or even better, dressing like their American Girl doll.