Hasbro’s takeover offer for rival Mattel, if accepted, would combine the country’s two largest toy manufacturers into a powerhouse company. But despite the obvious commonalities of the two toy companies, the approach still caught some people by surprise.
It’s a deal that makes sense, but not just for the
obvious reasons. While adding key Mattel brands like Barbie and Hot
Wheels to Hasbro’s lineup, which includes Nerf and key production deals
with Disney, will certainly boost the bottom line, there’s more going on here than just strengthening the IP catalog.
Here are a few of the other possible factors behind the deal.