"I'm excited to share that we'll be one of the first companies to be able provide the new digital and internet phenomenon who is trending higher than all of the presidential candidates combined," she said. "We now will have The Child, also known as Baby Yoda."
Build-A-Bear, which already carries a
wide variety of other Star Wars characters, started the process to make
Baby Yoda plushes a reality when the first episode of "The Mandalorian"
aired, according to John.
"It shows our nimbleness and ability to recognize trends," John said, noting that the make-it-yourself stuffed animal company has seen a big growth in adults buying its products after partnering with companies like Disney, Lucasfilm and Warner Bros.
"It's great, again, to be in business with best-in-class partners,"
John said, adding that Build-A-Bear, Disney, and Lucasfilm worked
quickly to make the Baby Yoda character a reality. "We started this process almost with the first episode," John said.
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