I liked the boxes that you opened like a gift. Mattel may not be getting the message. I suppose this has anti-theft properties for the non-AG stores. What do you think? Madelon
For us after this is opened,it will go into a sandwich bag. It displays nicely in tbr Store. I love the old Boxes so much for storage.
Yeah I remember them saying they would keep historical packaging the same while the modern stuff would still change, but it took them a long while to do it. Also seems like a weird decision to stick to if they're looking to increase profits or anything.
These boxes are too big for the design of the American Girl Brand Company Doll Stores in my opion.
As long as the package is still easy to open. And the outfit is not sewn into the box, I don't have a problem with the new package. I like how you can see the whole outfit, and it should help to prevent people from stealing.
It is a beautiful display box, especially as a gift, but after it is open, this box is trash and provides no storage of the outfit. So this is hard for us older Massive Collector's. You know what I mean.
During the recent sale ($15 outfit, $7 accessories) I bought three items: the layer up accessories, MaryEllen's poodle skirt outfit, and Logan's performance outfit. The package arrived on my doorstep and when I opened it Logan's outfit in the new packaging was on top. My smile faded and I texted a friend, "I so do not like the new packaging." I understand the new packaging makes it easier for distribution from the warehouse, but I don't remember there being any issues with people getting the wrong item. With all the new store fronts, it makes it harder for people to sneak items from the boxes (and possibly easier to display). However, as others mentioned, this packaging will not be as easy to maintain. The plastic will get bent out of shape and the outfits are sewn onto the cardboard backing (although not as tightly as OG outfits). Plus this packaging takes up more space if you do what to try and keep it. The regular boxes can be collapsed tidily and re-formed when needed.~Xyra