Synclaire Brands has tapped into the toy world for its latest kids’ collection.
The New York-based firm is partnering with American Girl to launch a line of shoes inspired by the whimsical WellieWishers dolls. Set to debut this holiday season, the collection will feature a mix of fashion casual styles — available in girls’ sizes 5 to 3 — that are inspired by the individual personalities of the five WellieWishers characters. For instance, Willa loves animals, while Kendall is a creative type interested in drawing and inventing. All of the dolls are dressed in colorful Wellington boots so, naturally, rainboots are a key part of the footwear assortment.
Launched last year, the WellieWishers line was created to help younger girls (ages 5 to 7) develop important social and emotional skills such as compassion, empathy, sharing and respecting feelings. The dolls and their stories are featured in an illustrated early chapter book series, as well as an animated show that debuted on Amazon Prime Video last fall.
Priced from $30 to $50, the WellieWishers footwear collection will debut exclusively at Nordstrom and KidsShoes.com. A broader retail rollout will follow for spring ’18.
Link: Madelon
Super Fun!!!!!! Thanks for sharing.
ReplyDeleteThat is adorable. I love the first shoe. Now they need clothing to go with the shoes.
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