Friday, April 7, 2017

*In Store Report* WellieWishers - Target



WellieWishers have arrived at one of my local Target stores. The new packaging makes it very easy to see the items from several angles, but it takes up a lot of space, especially on the larger items.



The packaging may need a redesign for the dolls though. I noticed that several of the dolls had scuffs on their noses, so the dolls are not properly protected in their new packaging.


Also found a new OG accessory set I have not seen before.
-Belle
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9 comments:

  1. Linda ReynoldsApril 7, 2017 at 9:02 AM

    Thank you Belle!

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  2. NoelFoxApril 7, 2017 at 5:12 PM

    I know this may be an unpopular opinion but I actually like the clear front packaging of the Wellie Wisher dolls. I feel like it fits with the target age range. Its too bad that their noses are getting scuffed. Maybe AG will make the boxes a little deeper in the future so that won't happen? I'm not a fan of clear front boxes for the 18" AG dolls but I really do like it for the Wellie Wishers.

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    Replies
    1. BelleApril 9, 2017 at 1:58 AM

      Agreed. Its awful for the 18" dolls. The WW box design is very cute. I like the whole body being visible, and the wood/branch design is sweet. Scuff marks are not! A slightly deeper box may help. Something. I'd like for them to do well, they really are great doll for young kids.

      Delete
  3. JewellApril 7, 2017 at 7:40 PM

    Thanks for this report. I'll look for them on my next trip...any excuse to go to Target. I noticed them at Toys R Us on a recent trip, too. They're popping up everywhere it seems.

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  4. MaxineApril 7, 2017 at 9:07 PM

    We have hot 3 Targets in Houston. No WellieWishers yet. But we melted today to see the WellieWishers Megablocks at American Girl Doll Place Houston Store today.

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    Replies
    1. BelleApril 9, 2017 at 2:12 AM

      The WW Mega Bloks look awesome! Our Target stores didn't have them. They were recently on sale at TRU for 25% off, to coincide with the Mega Bloks in-store build event last Saturday.

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  5. Xyra SilverleafApril 10, 2017 at 2:47 PM

    No Wellie wishers at the Quakertown Target. Was there the other day. I agree the plastic front boxes for WW seem to work for that target market. Will fit with the other 14 inch dolls. They need to stand out. I do hope they secure them better to save the noses. Although as all of my girls have fallen during photoshoots a scuffed nose WW would fit in with my crew.
    ~Xyra

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