Thursday, April 23, 2015

*In Store Report* AG Expansion into Mexico


As reported back in October 2014, AGP is expanding into Mexico

"We are excited to become American Girl's exclusive partner for the Mexican market, launching for spring 2015. We have an aggressive growth strategy for the next years, launching not only shop-in-shop boutiques but a whole experience for the Mexican girls. I truly believe that the American Girl concept and its exceptional value will resonate with the Mexican consumer," said Ernesto Izquierdo, commercial director from El Palacio de Hierro.  

The first two American Girl shop-in-shop boutiques will open in summer 2015 at El Palacio de Hierro's Perisur.


Followed by Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in fall 2015. 
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Still no update on an official opening date for these store locations.

3 comments:

  1. Maybe Gabriela will have Mexican American heritage. Madelon

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  2. Wow, they are opening AG in another country! They should try open stores overseas on countries like France, Spain, Europe, or even Dubai.......

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  3. Once MAG becomes Truly Me and with the Historicals being BeForever, I can definitely see UK expansion next. I wonder if the company switches from American Girl to something more generic, you can bet the expansion announcement is not far behind.

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