After one week with a new chief executive, Mattel Inc. is already stepping into new territory — partnering with Chinese e-commerce giant Alibaba to design products for China and announcing its first male American Girl doll.
El Segundo toy maker said Tuesday it will sell items through Tmall.com,
Alibaba’s sprawling online marketplace. Mattel will also work with the
Chinese tech giant's artificial intelligence lab to develop “innovative
products” to nurture childhood development.
Link : Renee