Sunday, March 12, 2017

*Article* Mattel Launches American Girl's First Boy Doll and A Partnership with Alibaba in New CEO's First Days

After one week with a new chief executive, Mattel Inc. is already stepping into new territory — partnering with Chinese e-commerce giant Alibaba to design products for China and announcing its first male American Girl doll.
 


The El Segundo toy maker said Tuesday it will sell items through Tmall.com, Alibaba’s sprawling online marketplace. Mattel will also work with the Chinese tech giant's artificial intelligence lab to develop “innovative products” to nurture childhood development.

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Link : Renee

3 comments:

  1. Interesting article. Hopefully, they will make innovative products for sale in America, too. Madelon

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