Sunday, February 26, 2017
*Article* American Girl's Latest Doll Won't Save the Brand or Mattel
We know Mattel (NASDAQ:MAT) is having a rough go of it after losing the Disney Frozen and Princess dolls to rival Hasbro last year, and some people believe that adding a boy character to its American Girl doll collection isn't going to help.
Although the toymaker certainly did get tongues wagging when it announced Logan Everett, the first boy doll in the American girl series in the 30-something year history of the franchise. Mattel announced that a boy doll has been the No. 1 request it has received "for a very, very, very long time," the reception to the concept on social media has been mixed. The move is indicative of the continued drift away from the collection's roots.
Link : Madelon