Not sure how this will be received because I don't often "air" my personal opinions during open discussions. I leave them for readers to express views, opinions, their likes and dislikes.
As a whole, I'm a fan of AG, however there are some key issues that bother me....
- AG brings in huge profits for Mattel, however they seldom acknowledge fans, bloggers or vloggers who provide FREE marketing of their products via reviews, photo stories, opening videos and instagram photos. All of which I enjoy! Only recently did AG take notice of a handful of fans on IG by posting their images in the catalog.
- Many companies send out products for preview. AG does not.
- AG facebook continues to opt for "we do not have any information at this time" answer instead of being straight forward. (I find this distasteful.)
It seems to me, AG chooses to ignore it's cult-like following and very seldom gives solid responses to the general public. They're late getting their catalogs out, if at all! If you want to hear or see something of interest, you typically have to go to the AG community to find it.
There's just a huge disconnect between AG and it's LOYAL CONSUMERS. Only recently did they begin the rewards program and it was bit confusing at first as to which past purchases would be credited.
But what about those who don't purchase "often"? How will AG reward the young collector (their target consumer) who LOVES AG, but lacks a lot of funds? Many save chore money or baby sitting money...that's a lot of patience and determination since dolls are $115 and clothing sets can be $28 - $48 each!
Or the large family? Parents on a budget may find it challenging to toss hundreds of dollars AG's way with several children to buy for. Such families may purchase once or twice a year. Who rewards them?
Does AG rely upon social media giveaways to fill in this gap? Bloggers, vloggers, Facebook fans and AGIG (American Girl Instagram) are not provided doll products from AG. Individuals BUY the items to host giveaways for their own followers. And...who rewards them?
I have really enjoyed both Maryellen and Melody's BeForever launches/collections. Probably because they were released as BF characters. The classic historical doll makeovers under the BF concept is unappealing to me! So much so, that I have determined that immediately I will not be adding any BF clothing items to my classic historical doll's collections.
AG quality fluctuates. You may find one item to be great quality, while another item released around the same time, cheap by comparison to the original standard.
The original PC American Girl's Collection concept is what drew me to collect my beloved historical dolls.
That being said, I am understandably nervous at the prospect of Felicity being let out of the archives. Fingers crossed her clothing collections are not bright orange, yellow, green or (gasp) pink. I am interested more in what Felicity's furniture and accessories collection will be like.
As a FAN of PC American Girls Collection, I will be "dishing out" my hard earned dollars at the secondary market for classic items for my classic historical dolls.