Barbie and that family of characters are definitely our number one
focus. As a character, she has undergone such evolution in the last
couple of years, both in the content and product as well as the public
zeitgeist.
Elsewhere, American Girl is another priority. We are launching Wellie
Wishers, a new 2D animated series next month. That will launch on
Amazon with a related product and doll line following. It’s the first
time American Girl has had a sub-brand of characters and we are looking
at a lot of additional content in partnership with Amazon for American
Girl, including a number of specials and movies in the live action
space.
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